Thursday, July 11, 2013

Introducing Google’s Newest Update for SEO Webmasters, the Penguin 2.0

Orange County SEO
Orange County SEO
What is a Penguin 2.0?

Penguin 2.0 is a Google’s algorithm update in which was first released and announced on the 24th of April, year of 2012. The aim of this update is to decrease the websites’ search engine rankings that extremely violate the Google Webmasters’ Guidelines because of using Black Hat SEO techniques. Techniques that affect these guidelines are participating in link schemes, cloaking, keyword stuffing and other techniques. Back in 2012, this Penguin was not officially named until two days of releasing date.

What can people expect for this update?

Matt Cutts, the Head of Google’s Webspam team, mentioned some of the features of this update. He even stated that SEO is made easier with this update. By releasing this Google algorithm update, its purpose is to improve the SEO methods of revealing or catching websites that use Black Hat SEO. This update is made for webmasters to make great websites and connect with the right people and reach their goals. One of its main purposes is to reduce the web spamming of a site that usually knocks a webmaster’s site down.

Why is this update important with SEO webmasters?

It is important to have this update because it is improved and it is easier to use for SEOs. Revealing sites that are controlled by Black Hat SEO is very beneficiary because most of the leading sites on search engines are found created with Black Hat techniques.
Hacking sites are also one of the type of sites they intend to reduce, and as much as possible to remove within the internet world. Hacking sites is really irritating not only for those webmasters, but also for the users as well. They made an update with recovering your hacked website and remove the entire hack on it. With this process, we can lessen now the hacked sites and recover them so we can use them again with their main purpose.

SEO Orange County
SEO Orange County
The Google Webspam team helps webmasters to create good quality websites that must appear on the top of the search results in a search engine so they released this update. Creating a good quality website without the use of Black Hat SEO techniques is the main purpose of the update. Black Hat creates good quality websites but mostly end up with web spamming. Who would benefit with a site that is controlled by automated? That is why they intend to lessen these sites so customers and browsers could benefit from those good quality sites that can provide them their needs, and for the webmasters to reach their goals.

Many SEO companies already discovered and used this update for their websites and for their optimizing. The SEO company Orange County has been using this update and made their SEO work a lot easier and faster because of its features and updates. It is very important that SEO companies to stay always updated with these kinds of updates for them to meet the high quality service they can give to those companies who trust them to handle their websites for optimizing and promoting.


To learn more on the latest trends, products and services, you can go to Orange County SEO.


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