4 Solutions to Start out Optimizing Your Facebook Presence

Many companies have a Facebook web page however they are unclear precisely what to complete with it. There are actually pretty several strategies to use Facebook to boost your business’s friendly attain but you'll find standard ground rules that have to be used as a way to do so. It's important to understand the following tools and activities and how they affect your Facebook profile and general marketing and advertising approach.

1. The “About” section. The About section will be your possibility to brand your business and give customers a compressed synopsis of the organization. Commit some time making this point cautiously and it can keep its operate long following you have posted it. Naturally, you can and must generate changes when your brand expands. Make sure you incorporate information on which

tends to make you distinctive, include hyperlinks to essential sites, and apply keyword phrases that should display on search engines. You can in addition cross-promote your About web page by means of alternative programs and even other Facebook pages. The About page is really a clean package for broadcasting a message with regards to your firm.

2. Status updates. Facebook Insights will inform you when a article has develop into well-liked, but exactly how do you do within this facts? A single issue you can do is always to promote status updates which might be popular and satisfy your all round goals for the Facebook advertising program.

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3. Schedules for posting. It is tough to find out ought to post for best site visitors. You will find third-party tools that can aid; one example is, EdgeRank Checker utilizes significant data from Facebook to generate suggestions regarding maximum posting times for the viewers. Having said that, trial and error could be much like advantageous when you very carefully investigate reply to

your posts. It might be useful for you personally to attempt out some “test” adjustments and appear at response at distinctive times on the day or week. It is possible to very easily generate your personal contrast chart which will offer you insight into how well your posts did at numerous instances.

4. Facebook insights. Facebook provides analytics for your page called Facebook Insights. You ought
to learn precisely how Insights performs and tips on how to use it to ascertain what your audience wants. That is an awesome spot to get information that may assist you to understand how your Facebook neighborhood behaves to your items. Some trials may perhaps be needed to view how distinctive activities impact your general attain and viewer reply.



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Three Approaches to Steer clear of SERP Casualties and Aid On the net Reputation Management

You understand it's going to happen-a client is unhappy along with your service for some explanation and decides to rant. For anyone who is lucky, he or she will rant to you personally, hopefully by telephone. Should you be not lucky, the client is going to go on-line and rant for the globe. In terms of online reputation management, your brand can be a fragile as a feather. It only 

takes 1 superior “wind” to knock you in the pinnacle of prosperity in to the depths of despair. However, you can find points you could do to avoid search engine outcomes page casualties or on line reputation harm. 

1. Rank for the business’s title or name. One from the greatest strategies to stop SERP casualties should be to own the SERP-figuratively speaking, certainly. In case you are on web page one of Google’s search engine rankings, it truly is unlikely that a few undesirable comments are going to knock you off. Be sure to flood the very first page with info about your business-

your Twitter deal with, your Facebook page, your Google Places entry, articles about your company, your LinkedIn profile, your blog posts and constructive comments from happy buyers. Make the initial page or two of Google as well crowded to hold adverse commentary, and most customers will never ever see it to start with.

two. Target negative search phrases and phrases. If you currently realize that damaging content material is available about your company, it's important that you just counter that content material with some good. You are able to do that by targeting the incredibly key phrases used by your detractors to construct good comments. 

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3. Personal adverse URLs. If there's a URL that could be applied negatively against your business, try acquiring up those domains so that other people don't have access to them. Should you had been Superman, for instance, you may acquire the domains www.supermanstinks.com or www.supermanisawimp.com. A lot of major organizations use this practice to lessen 

adverse content material, especially by competitors. If you go to a URL that suggests one thing negative about these firms, you might be redirected to a “good” web page about the firm.

Needless to say, the very best solution to keep away from damaging content is usually to hold your consumers happy. On the other hand, for all those with competitors who hit under the belt, you can create your own personal “kryptonite” for keeping damaging World wide web postings and targeted traffic to a minimum for the internet site.

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SEO Industry isBooming and SEO Jobs Abound

The demand for SEO analysts continues to grow.  There are currently at least 1,000 SEO jobs listed in the United States on sites such as Indeed.com, and thousands of analysts are submitting applications and preparing to interview with top companies.  What will these companies be asking these candidates?  If you are applying for an SEO Job, here are some questions you can expect along with what employers are hoping to hear when you answer them.

• What makes a website search friendly?Most employers want to know that you know the basics, but you can also wow them with some technical jargon.  Just remember, it is not about how many fancy terms you know but whether you can put those terms into practice.

• How do you define success when it comes to SEO?  Employers define it as increased traffic and conversion, just for the record.

• How do you stay updated on industry news and algorithm changes?  Answer honestly—do you read much?  Are there particular blogs you follow?

• What programming languages do you have experience with?  This is self-explanatory, but do not think you have to know every programming language on earth, and never lie about your knowledge or skills.

• Regarding your previous SEO job, what did an average day look like?  Be sure to focus on your contributions to the company.

• How do you adapt to the needs of different clients?  Hopefully you have some people skills to share; this would be a good time for an anecdote of how you successfully dealt with a difficult client.

• How often do you communicate with clients?  Be honest but assure the employer you are not afraid to talk to clients on a regular basis.

• Describe your SEO workflow.  It might help to make a flowchart prior to the interview.

• What SEO tools do you regularly use?  Make a list and keep it handy—you may forget in the heat of an interview moment.

• How do you stay organized when working on an SEO project?  Another great place for a visual.

• Who is Matt Cutts?  Who?

• What is your favorite website and why?  Pick one and give three reasons.  Do not dwell too much.

• What is your opinion on proper link building?  Avoid any reference to black-hat SEO tactics.  Good employers do not want them.

• Have you or your clients ever received a manual link penalty from Google?  Be honest but talk about steps you took to correct the problem.

• What’s the ideal speed for a site to load a web page?  As fast as possible.

• Do you prefer to move a page with a 302 redirect or a 301 redirect?  This may be a trick question depending on what the employer is looking for.  Understand the implications of both.

• Are you aware of the latest changes to Google and the latest updates to Panda, Penguin? Yes, and name them briefly.

• What do you know about content building and content marketing?  Be sure to mention quality and originality.

• Do you have a sense of humor? Hopefully so!

• So, explain why I should hire you.  Briefly list your qualifications and why you would be a good fit for the company.

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PPC Best Practices in an Enhanced Campaign World #12B

The SMX Advanced 2013 Conference featured many speakers on various SEO topics.  In the PPC arena, several experts from large companies spoke about trends in the field.  The presentation of Enhanced Campaign News for PPC users by Ben Vigneron from eSearchVision revealed some new techniques for PPC ad users.

For Enhanced PPC Campaign users, mobile modifiers are now available at the ad group level but not the keyword level.  In order to isolate top keywords for specific ad groups for bidding optimization, it is important that you put one keyword per ad group.  This allows you to test different ad copies for tier 1 and tier 2 campaigns.

Vigneron advises against using mobile-only campaign ads, but says you can use low desktop or tablet bids with aggressive mobile modifiers.  However, you will only get 50 percent of the mobile impressions rather than 100 percent.  The base bids and modifiers should be close to the first page bid estimates.  Users should aggregate desktop and tablet performance and compare mobile performance with the aggregate.  He uses the following formulas:

A. Mobile bid adjustment

= 100 x (Mobile CPA target / Actual mobile CPA) -1

B. Mobile bid adjustment

= 100 x (Value per mobile click / Value per desktop and tablet click) -1

Vigneron also advises analyzing geographic data for statistical significance before bidding wholesale on location-based keywords.

After bidding, Vigneron advises A/B testing to compare mobile and non-mobile ads as well as cross-device tracking, which Google launched in June.

Jeff Allen also shared the results of a two-week test on $1 million in advertising spending.  His results were:

• Tablet impressions were up 48 percent and clicks up 45 percent.

• Computer impressions were up five percent and clicks down 13 percent. 

• Post-campaign budget allocations showed computer spend down eight percent and CPA up 12 

percent for computers, 40 percent for mobile and 13 percent for tablets

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Brad Geddes also spoke about a case study performed for SiteLinks that studied 13 accounts of companies only on mobile devices.  These companies spent roughly $4 million in combined ad budgets. Their bid modifiers for mobile were 300 percent with a keyword level bid as low as possible.  The study found that the companies went from 100 percent clicks on mobile to 19 percent clicks from desktops.  

The problem is that the bid modifier is not a well-support feature for tablets and desktops at the ad group level.  Until Google corrects this issue, results will continue to be ambiguous.


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Fresh and Sizzling at Applebee’s: Social Media Reputation Management

The recent “social meltdown” at Applebee’s went right by the part of the world that could not care less about Reddit, Twitter or Facebook. It never made a large impact in the news and it certainly was not life-changing for more than one or two people. However, this social crisis illustrates an interesting fact about our world: one wrong move in the social arena can generate thousands of angry, irate people blasting your Facebook page or Twitter accounts, and there is little you can do at that point but try to manage the crisis, wait for it to blow over and hope the next atomic bomb does not drop on you.


Is there a way to learn from Applebee’s handling of the social crisis it recently endured? An examination of the facts may help other businesses avoid the issues that came up when Applebee’s responded to social criticism in a way that may have fanned the flames.

Here’s what happened:

A group came into a St. Louis Applebee’s and the leader, a self-proclaimed pastor, refused to pay the 18 percent required tip for a large group. Instead, they left their tips on the table in cash. A waitress who was not even waiting on the group in question photographed a note they left on the table including the words “pastor” and posted it on Reddit. Subsequently, hate mail to the pastor caused her to chide Applebee’s for violations of her privacy and the server was fired. Now, there are all sorts of things wrong with this story on all sides. However, Applebee’s next moves were what sealed its fate in the social media wars. Instead of simply apologizing for the incident, Applebee’s proceeded to post in the middle of the night on Facebook and attempted to gloss over the situation. The angry Reddit mob quickly grew and spread to Facebook and Twitter, as well as a petition to get the server her job back.

 

None of this needed to have happened. Applebee’s had several courses of action open to it, one of which, very simply, was to broker an apology on both sides. That could have been spun into a great, positive social media experience.

Instead, by handling things in a wishy-washy manner, a server is out of a job and Applebee’s has been grilled in social media.

Handling negative input on social media is something that every company should have a plan in place to deal with. Applebee’s apparently learned that lesson the hard way.

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 Taking care of your reputation is not that easy. It requires strategy, open minded and being straight forward. In this social era, thinking for a possible way to clean a certain name or a product is what Orange County SEO is doing for a long time. Check us here to learn more: Orange County SEO

2 New Tools in Google Analytics: Real-Time Widget and Benchmark Tool

If you have not yet made friends with Google Analytics, it is time to do so. The tools are constantly changed and updated and, let’s face it, it is Google doing the updating. The company even blogs about the changes so that you, the lowly SEO analyst trying to figure out the mysterious algorithms, can keep up.

Google is not about to give away all of its secrets, but the new tools they promote often give insight into exactly how the giant search engine sees trends developing. Two new tools that Google has added to its Analytics and that are super-exciting are the Customer Journey and RealTime Widget.

The Customer Journey

The name of this new tool is extremely apt because it is more descriptive of what actually happens when someone buys something on the internet. Purchasing is not an event, although many people tend to think of it that way; rather, it is a journey from finding to clicking to considering to buying.

In April, Google launched a new benchmarking tool for marketers called the “Customer Journey to Online Purchase.” It is a response to the increasing complexity of the consumer journey as the increased need for marketers to make sense of each stage of the sale funnel in order to improve their strategy. The journey is spanning a longer time, Google has discovered, with customers engaging in brand interaction for days or months before purchase. Each channel of marketing may come into play at different times in the purchasing decision journey.

The new Customer Journey tool offers information on how different marketing channels move users toward purchasing. It includes data on display, search, email and website. It also shows how long it took customers to decide to purchase.

Real-Time Widgets

Also in April, Google announced four real-time widgets that can be added to the Google Analytics Dashboard. This is the first time that a real-time data widget has been available, and SEO analysts are excited about the prospect.

These widgets enable users to perform real-time analysis and to combine them with different filters for side-by-side data comparison. They include a counter to see the number of active visitors on a site; a timeline to show scrolling page views; visits on a map; and active visitors with three of the dimensions above combined so that analysts can isolate various market segments.

By these feature of Google Analytics and combination of a good and highly talented SEO Company any campaign will definitely have their goals achieve. Need more information? Visit Orange County SEO for more details.

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Introducing Google’s Newest Update for SEO Webmasters, the Penguin 2.0

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What is a Penguin 2.0?

Penguin 2.0 is a Google’s algorithm update in which was first released and announced on the 24th of April, year of 2012. The aim of this update is to decrease the websites’ search engine rankings that extremely violate the Google Webmasters’ Guidelines because of using Black Hat SEO techniques. Techniques that affect these guidelines are participating in link schemes, cloaking, keyword stuffing and other techniques. Back in 2012, this Penguin was not officially named until two days of releasing date.

What can people expect for this update?

Matt Cutts, the Head of Google’s Webspam team, mentioned some of the features of this update. He even stated that SEO is made easier with this update. By releasing this Google algorithm update, its purpose is to improve the SEO methods of revealing or catching websites that use Black Hat SEO. This update is made for webmasters to make great websites and connect with the right people and reach their goals. One of its main purposes is to reduce the web spamming of a site that usually knocks a webmaster’s site down.

Why is this update important with SEO webmasters?

It is important to have this update because it is improved and it is easier to use for SEOs. Revealing sites that are controlled by Black Hat SEO is very beneficiary because most of the leading sites on search engines are found created with Black Hat techniques.
Hacking sites are also one of the type of sites they intend to reduce, and as much as possible to remove within the internet world. Hacking sites is really irritating not only for those webmasters, but also for the users as well. They made an update with recovering your hacked website and remove the entire hack on it. With this process, we can lessen now the hacked sites and recover them so we can use them again with their main purpose.

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The Google Webspam team helps webmasters to create good quality websites that must appear on the top of the search results in a search engine so they released this update. Creating a good quality website without the use of Black Hat SEO techniques is the main purpose of the update. Black Hat creates good quality websites but mostly end up with web spamming. Who would benefit with a site that is controlled by automated? That is why they intend to lessen these sites so customers and browsers could benefit from those good quality sites that can provide them their needs, and for the webmasters to reach their goals.

Many SEO companies already discovered and used this update for their websites and for their optimizing. The SEO company Orange County has been using this update and made their SEO work a lot easier and faster because of its features and updates. It is very important that SEO companies to stay always updated with these kinds of updates for them to meet the high quality service they can give to those companies who trust them to handle their websites for optimizing and promoting.

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